Reebok RunEasy
Reebok was launching a new running campaign and was seeking a way to connect runners in a new and innovative way. Reebok RunEasy was born, a new twist on the world of running, people who run for fun, not for Olympic results. Stay healthy, stay active and run for fun. GoRunEasy.com empowered users to create their own running routes via Google Maps and to share them through the site. A user could find running routes people in their neighborhood have created and comment on them and share them as well as share what they are listening to in their play list as they run. I have included my original concept design in these because I think it was visually stronger than what Reebok finally decided on.
