Reebok Speedwick Campaign

Reebok Sports Licensing Department tapped us to develop a campaign to help sell the new Speedwick Tee by leveraging the NFL assets that actually wear the product. We piggy-backed on a photo shoot to get some assets for the ad. We assembled the stills and animated them to create a video like effect. The really difficult part of this project was that Reebok needed to send users to an actual store to purchase these shirts. So each ad included 360 of the athlete in the shirt with product benefits called out as well as a store location tool.